How to write an "Open to Work" post on LinkedIn that make people stop scrolling

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Raise your hand if at least once you were scrolling LinkedIn and saw a post similar to this:

Thank you, you can put your hand down.
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I bet it probably wasn't even a one-time thing.
And remember what you did? No? I'll tell you.

You scrolled away.
Maybe, if this were someone you actually knew, you would give a like.
And then scrolled away.

And no one is blaming you. Those posts are terrible.

More importantly, there is zero incentive for anyone to read them, let alone engage with them and recommend them to their network.

Simply put: they suck.

People aren't going to share with their networks something that has almost no value for anyone, because why would they?
You probably wouldn't, would you?

So, guess what happens when you write an "open to work" post similar to the example above?

Yep, you guessed it. 100% ignored.

In the next part, I'll tell you exactly how and why you should write those posts in a certain way.

However, I know how impatient we all are today so that I will share the main idea and theme of this post with you right away.
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And everything that follows will expand on this idea.

The key when writing those posts is in answering one question:
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​"What will they get from hiring me, and why would they even care?"

See? Easy.

Now, let's talk about how you can implement it in your personal post.

But before we dive into the nitty-gritty, let me show you a post that landed my colleague her next job.

Anatomy of a good enough "open to work" post

This is her post:

Stats?
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Nearly 12,000 views
182 likes
16 comments
37 shares
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And her network has fewer than 1000 folks.
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A lot? Not really.
Enough? Certainly. She got a job after all.

Here's the kicker:

She found a job because someone shared her "open to work" post, and a person outside of her network saw it and reached out.

And the best thing is the post was just ok.
Nothing extraordinary, but way better than the usual "Dear network, I am open for work" type of thing.

So, what did she do right?

She started with a precise indication of her experience:

• Listed relevant skills and achievements.
• 3 bullet points, kept it brief
• She gave a sneak peek of what she could do for the organisation.

Wrote it in her way, and used her language, which made the entire thing better to read.
Most people are afraid of writing in their own words, and they rely heavily on AI-polished posts and language.

And you know what?

You can smell the fucking thing from a mile.

At this point, everyone who uses LinkedIn semi-regularly can easily spot lazy use of AI. I'm not saying not to use it at all, but please, for the love of god, don't just copy and paste these generic, robotic sentences and add some life to them.
With AI or without, no one cares.

She also left a clear indicator of how to contact her via LinkedIn or email.

A lot of people are missing adding a contact email, but you forget not everyone can contact you via LinkedIn - there are heavy restrictions on sending messages to people who aren't in your network.

She also built her network in advance. And to be clear - 1000 connections on LinkedIn is nothing extraordinary.
You can get those numbers within 3 months of consistently using your free invites (you have 100 per week).

And it's important because you can write the best open-to-work ever, but what's the point if no one will see it?

Let's write "open to work" post that doesn't suck

Remember the question from the beginning?
Your goal here is to answer this question clearly:

LinkedIn post is well.. a post, so it's a good idea to start with a hook. 1-2 lines, attention-grabbing. This is what stops people from scrolling, so don't overlook this part. It's really important.

This could be a bold statement, an honest reflection, or a curiosity-sparking question.
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Examples:

• I didn’t think I’d be here this soon.
• Layoff hammer struck once again, and this time, I received a blow.
• What I bring to the table? Results. And here's proof.

Then context - who are you and what happened?​
Brief, human intro. One or two lines.
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Examples:

• After 4 amazing years as a [Job Title] at [Company], I’m now officially open to new opportunities.
• Due to recent changes in the company, I’m now looking for my next role.

Protip here - don't complain. I know times are hard, situation sucks, there are tons of uncertainty and stress, but no one likes working with complainers.

Next, we have positioning - what do you do best and for whom?​
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No fluff. Focus on how you solve problems.
Use bullets if helpful.
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Examples:

Here’s what I bring to the table:

• 7+ years of experience in game development, with a focus on [your specialization: e.g., gameplay programming, level design, art direction]
• Contributed to [Game Title], which reached [X downloads / revenue milestone / review score]
• Designed and shipped [feature/system] that improved [player retention / engagement / performance] by [X]%
• Led a cross-functional team of [#] devs/artists to deliver [feature/project] under tight deadlines
• Streamlined [tool/process] to cut dev time by [X hours/week] or reduce bugs by [X]%

Of course, not everything will apply to your role; those are just examples.
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Don't overdo it. Keep it to 3-4 bullet points tops.
People aren't used to working long-form on social media, so make it snackable and easily digestible.

We also have to talk about tone and keeping it personal. It's important, especially in the era of AI.
Try to include at least one line to make the post feel like you, not your resume.

The way my colleague wrote her post - she included some dad jokes, she wrote it in her style and it was instantly better to read.

And last, but not least - include a Call to Action - what do you want people to do after reading the post? ​
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Be direct and make it easy to help you.

Example: If you know a company looking for a [Job Title] with [specific skill], I’d love an intro. DMs are open or reach me at: [email@email.com]

Overall, the idea is to let your audience see the human and the professional.
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Oh, and protip:
No “Dear network” needed. Just clarity, intent, and a bit of heart. ❤️
Seriously, don't write "Dear network" - it's terrible.

Here's how full version could look like using our examples:

I didn’t think I’d be here this soon.

But here we are. After 4 incredible years as a Game Designer at Basement Studios, I’m officially open to new opportunities.

I’ve had the chance to work on two mobile F2P titles, including Sweeping Simulator 2, which reached over 1M downloads and average 4.5 review score with more than 50k reviews.
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I designed and balanced core progression systems that increased player retention by 27%, and collaborated closely with engineering and art to bring new mechanics from whiteboard to live ops, fast.
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I also unofficially led a 5-person cross-functional strike team that prototyped, tested, and shipped regular updates every 2 weeks.
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I love building things that are fun, functional, and make players come back for more.
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Systems thinking and spreadsheets? Yes, please.
But also: vibes, creativity, and a good sense of timing. In and out of the game.

If you know a studio looking for a Game Designer who can jump in, bring clarity to chaos, and help the team ship, I’d love an intro. DMs are open or reach me at janedoe.gamedesign@gmail.com

Here’s a plug-and-play template you can literally copy, tweak, and post today.

And this is how you write an "open to work" post

So now you know.

You will never again have a problem writing those posts on LinkedIn (or frankly speaking, anywhere else you want, rules are very similar anyway).

If you have any questions, let me know.

In the meantime good luck mate. Add me to LinkedIn and once the post is written let me know, I'll bump it up for my network as well.
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Spaces are limited! This is what I do for a living: I help people build their careers and find jobs they truly want. If you're interested in details, let me know and we'll grab an online coffee. Just reply to this email or hit me up on LinkedIn: https://www.linkedin.com/in/patryksuchy/​

PS.

Every couple of weeks, I'm running a workshop focused on helping people in our beautiful industry who are feeling stuck in their careers or roles.

After extensive interviews, I've found that many people are struggling with feeling helpless, trapped, working on a project where they are not growing (or even worse - stopped enjoying it entirely)

Long story short - they are fed up with their career not being where they want it to be.

During the workshop we're going through:

o What truly matters to you in your career

o The first major steps to take control of your career

o You'll leave with an actionable plan to begin changing your career today

I normally run this content exclusively with my coaching clients. Still, for this workshop, I want to get people moving in these challenging times, so I'm keeping the investment at an extremely low buy-in of $19 to cover the costs of preparation and running it.

Let me know if you'd like to participate. Seats are limited to 6 people, as I like to keep it intimate and give 100% attention to everyone attending. I will email you back with the details.